Widely recognized as an expert in new media, Lenny Esposito began developing web sites in the “gray page” days of early 1995 and has been helping organizations maximize their marketing presence with technology ever since. Lenny since has provided Internet strategies for many well-known clients, including The Salvation Army, American Red Cross, Boys & Girls Clubs, Prostate Cancer Foundation, the American Bible Society, Good News Radio, Goodwill Industries, rescue missions, and the University of Southern California. Most notably, Lenny spearheaded The Salvation Army’s September 11 Internet campaign, which resulted in millions of dollars donated. An expert in the science of integrated marketing strategies, Lenny has helped numerous companies tailor campaigns for print, radio, television and the Web, raising millions of dollars online for his clients.
Prior to Genesis, Lenny served as Director of Internet Marketing for Grizzard, one of the leading direct marketing companies in the nation. There, he built Grizzard’s Internet Marketing Department from the ground up and was responsible for some of their most successful online campaigns.
Lenny has been interviewed by such industry publications as the Chronicle of Philanthropy and his articles have appeared in the Nonprofit Times, onPhilanthropy, and Canadian Fundraiser. Lenny has also spoken at many professional meetings and seminars, including the Association of Fundraising Professionals international conference, the Christian Stewardship Association and the Evangelical Development Ministry’s Institute. He is also president and Chief Executive Officer of Come Reason Ministries, a California non-profit corporation.